SHORTLISTED FOR MOST CREATIVE EVENT 2025

Wangari Studio is beyond excited to share the news that we’re shortlisted for Most Creative Event at the esteemed PR & Event competition Gyllene Hjulet 2025 with the case — The Iitchi Collection for our client Cetaphil.

The PR campaign aimed to increase awareness of the “Sensitive Awareness Month” and reach a younger target audience. The solution? We launched the first ever itchy clothing collection and invited influencers to try it and really feel what sensitive skin feels like. 

Out of a record-breaking number of entries this year, our “itchy” idea stood out and made it to the final five. We are incredibly proud, not only of this recognition but of everyone who made this project come to life — allowing us to push the boundaries and create something truly bold for sensitive skin.

Next up? We’re getting ready for the live pitch on stage at the gala in April. Until then, we’ll be scratching our heads (in a good way), smiling from ear to ear and continuing to work with purposeful PR.