Entering 2025 like winners

 In case you missed the great news before the holidays, we are happy to announce that Wangari Studio ended 2024 by winning gold at the prestigious PR & Comms competition European Excellence Awards, for the best launch! Our campaign “30-Day Coffee Break” for our client Oddlygood was selected among a total of over 700 entries, as the most creative PR-launch 2024.  

Wanna know more about the case?  

When Oddlygood planned the launch of their new in-coffee alternative Barista Delight, the challenge was clear: Create buzz for a healthier, lower-fat alternative in a crowded market – without budget for traditional paid media – and have the ode to oddness in mind.

When competitors go heavy, we go light. That´s how the winning idea “The 30-Day Coffee Break” campaign came to life. This was the perfect opportunity to offer the best not-job in the world! A fully paid 30-day coffee break. No fancy resumes, no top referrals, just a smooth video call and the opening for a sip-coffee-and-relax-expert was within reach. 

The campaign was launched globally through a job application page, supported by job ads on local recruitment sites, media outreach, wild posting, and influencer buzz. The response? Oddly good!

·  Over 200 applicants from 10 countries competed for the dream not-a-job-job

·  The campaign reached 2,6 million people, earning a media value of €400 000 without spending a dime on traditional ads

·  The campaign contributed to a 13,8% increase in sales value for Oddlygood, solidifying their position as the second-largest player in Sweden’s market for oat drinks. 

When trust and courage are combined, extraordinary things happen. A big thanks to Oddlygood and the European Excellence Awards jury for this amazing milestone. Let’s continue to celebrate PR with purpose!